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BRAND ANALYSIS & STRATEGY

Brand analysis and brand strategy are essential in understanding where you are as a company and where you are going. Regardless of the size of your company, MEGA ITECH can point you in the right direction.

BRANDING & LOGO DESIGN

Your logo is a fundamental part of your business and is the heart of your brand identity, which your customers will come to remember you by. MEGA ITECH will create an outstanding logo that you and your customers will love.

BRAND ANALYSIS AND STRATEGY

Shaping and developing powerful brands. Brand analysis and brand strategy are sometimes overlooked with businesses choosing to head straight for logo design, but without fully knowing the answers to the fundamental questions of who, what, why, when and where, on what is this decision based?

A good starting point is to look at where you are in the marketplace, how you are perceived by customers and by taking a look at your competitors’ brands. Many companies may collate such data as part of their day-to-day business but for those that don’t, our brand specialists at MEGA ITECH can help. Brand analysis is particularly important if you are looking to rebrand and it’s always a valuable exercise to get someone external to the company to take a fresh look.

Developing a strategy is vital in understanding where you are going as a brand. It breaks down the elements of your brand to give it a personality and illustrate the benefits to your target audience.

Once the brand strategy has been established, the elements give our creative team inspiration to begin building your logo design and brand identity.

Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.

– MultiChannel News

Frequently Asked Questions

Still open questions?

Phew, that’s a big question! Here’s our best answer: A brand is the emotional and psychological relationship that your company has with its customers. Strong brands and strong branding elicits thoughts, emotions, and sometimes even physiological responses from customers. While MEGA ITECH offers logo and graphic design, it’s important to note that a logo is not a brand. A logo is merely a representation of your brand. Your brand should be the foundation of your marketing activities.

Branding is the process of clearly highlighting what makes your product or service different (and better) than your competitors’.

Well, that depends on a few things, like the industry you’re in, the products or services you’re selling, and your businesses goals. As a branding agency, MEGA ITECH can consultants work closely with our clients to craft a brand identity that’s in line with your company’s values and goals. We’ll help you stand out in a crowded marketplace, and create a marketing strategy that’s clear, concise, and consistent.

The marketing of your organization should be centred around your brand, so it’s extremely important that you have a strong, recognizable brand that effectively conveys your message. Every business needs a brand in order to differentiate themselves from the competition and create a connection with your customer base.

Brand management is all about about boosting a company’s perceived value to the customer be ensuring all of your marketing materials are consistent. A consistent brand helps improve brand equity, and makes it easier to manage both the tangible and intangible aspects of your brand.

The advancement of technology has made monitoring and managing your brand much easier. We encourages all of their customers to regularly monitor their brand reputation using a variety of social listening tools and social media marketing methods.

A vast majority of business owners often mistake logos as being brands. A brand is not just a logo. A brand also isn’t just what you (your business) look like visually, it encapsulates who you are, what you stand for and how you behave, which will in turn determines the public’s perception of you.

Once the characteristics have been established for your brand, your designer will only then be able to create a visual for your brand that is congruent to who you are, communicate your brand values and be presented in line with your personality.

Do you want to stay small? Investing in your brand is really an investment in future growth – sometimes that can be highly explosive and immediate. Yes, you do read of accidental successes, but these days some brands can command premium prices and others can’t – that’s a result of conscious choice. Today you’re a small business, tomorrow you could be much bigger – and it will probably be your brand that gets you there.

For the budget conscious we have a “Do-it-Yourself Brand Strategy Kit”, or you can go all out and get our guided Brand Strategy Development Sessions. Either way, you’ll be investing in the future growth of your business.

It’s your business, and your money – but the reality is that you ARE branding yourself, whether you do it deliberately or by default. The real question is, where do you want to end up? If you look at the marketplace, I think you’ll find that many businesses have failed because they didn’t take advantage of branding to stand out from the competition. In some cases they were swallowed up by companies with inferior products or services, but better branding. Do you really want to go there?